Zapier uses ChatGPT Work for marketing workflows

Zapier's enterprise marketing team uses ChatGPT Work to build assets and automate reporting.

OpenAIPrimary source60 sec read

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Aug 10: Zapier uses ChatGPT Work for marketing workflows

Photo: Mike Cox · Unsplash

What happened

Zapier's enterprise marketing team now uses ChatGPT Work. The team creates campaign assets and automates reporting with the software. It also uses the tool to cut drop-off rates in its lead funnel.

The context

OpenAI disclosed the adoption in a case study about Zapier's internal operations. The details focus specifically on Zapier's enterprise marketing team.

What this means for you

👤EverydayNo direct effect on regular consumer accounts or free users.

💼At workEnterprise marketers can use ChatGPT Work to generate campaign assets and automate status reports.

🏢BusinessSoftware vendors have a documented example of ChatGPT Work running inside a marketing pipeline.

🌍The worldCommercial AI tools are moving directly into internal corporate workflows.

Sources

Official source, https://openai.com/index/zapier Primary source

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