What happened
OtterlyAI released a new product called Agent Analytics. The tool monitors website visits coming from autonomous AI agents and AI search platforms. It helps companies see how often AI bots scrape or cite their site content. This gives businesses a way to measure return on investment for AI search visibility.
The context
Traditional web analytics struggle to identify and categorize traffic from AI agents. As more users rely on AI assistants to find information, businesses need clear metrics on how these agents access their web pages.
Sources
- markets.businessinsider.com ↗ via Google News Reported