What happened
InMobi Advertising launched a conversational AI agent for media buyers. The tool allows buyers to interact with campaign data using natural language. The initial report does not list detailed pricing or full technical specifications.
The context
Advertising networks are adding AI assistants to streamline campaign setup and reporting. InMobi is attempting to automate routine manual tasks for ad planners.
Sources
- MarTech Cube ↗ via Google News Reported